Updated: Jun 19, 2018
Hi, my name is Ting and I'm a digital marketing strategist. I love finding new ways to tell stories for products, companies, people, events and causes that bring value. My goal as a marketer is to connect the dots and link people with innovative new ideas. I seek to engage target audiences and inspire people to take action.
I was born and raised in the beautiful Harare, Zimbabwe. I went to study in the United States after high school where I started off as a Biochemistry major with a minor in business. In my second year, I switched to a business major. I am currently a semester away from graduating with my undergraduate degree in Marketing and Information Systems from Drake University in Des Moines, Iowa. Fittingly, I work in the marketing department of a biotechnology based, global ingredient manufacturing company in Des Moines, where I manage a number of their digital marketing platforms.
What does my work involve?
In a nutshell, my work revolves around managing a number of systems to optimise the market and create the most value for the products, company, people, events or causes at hand, for the targeted audience. Most of the work I do on a day to day basis falls under one of four categories - Market Research & Analysis, Content Creation & Management, Communication & Social Media and Measuring Marketing Effectiveness.
Market Research and Analysis. This involves extensive research and knowing the specific market you are in. For me, this involves pulling out data from huge databases and market research platforms. Some of the methods used to obtain relevant primary data market research are to implement and orchestrate surveys, interviews, lab and field experiments, and focus groups to name a few. This sets the floor and works as a guide to go about the following.
Content Creation/Content Management. This is the dimension of marketing that allows me to be creative. The types of content that can be created are endless and stem from branding guidelines that flow into sales brochures, product information sheets, websites, blogs, videos and so on.
Communication and Social Media. The digital world is evolving by the second, and so is mass communication through social media. Some of my work comprises of implementing social media content into a calendar and managing my company's social accounts such as LinkedIn, Twitter and Facebook.
Measuring Marketing Effectiveness. Tracking the overall effectiveness of any marketing campaign is vital as it gives insight into what is working and what can be improved. This includes keeping a record of KPIs (Key Performance Indicators) such as engagement rates to social posts, new marketing leads, new customers and sales.
Want to get in touch?
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